A simple rundown of your business.
What is the scope of services you offer?
Examples include: Get more inbound leads / quote requests / phone enquiries?
Increase brand awareness?
Educate their audience?
Collect email addresses and build a list?
Encourage onsite or social media interaction?
Examples could include:
Being the cheapest.
Having awesome customer service.
An amazing guarantee or returns policy. Tip: Think Zappos and their 12-month shoe return policy!
Being the exclusive supplier of a product in a certain area.
Supplying the best quality product around.
Fast or Free delivery.
Offering unique add-on packages no one else can.
“If you could roll all your customers into one
super-customer… what would he/she be like?”
A shopping cart?
Social media implementation?
Email collection and email marketing capability?
Auto-responders for nurturing?
A blog or news feed?
A slider banner?
A mobile site?
A responsive site?
A blog or news page?
The ability for people to leave comments?
A quick contact form, quote request or booking form?
The amount of new enquiries you get.
Number of users of the site’s forum.
Customer’s average job size.
Amount of traffic.
Level of activity on the site’s blog.
Number of social media (Facebook / Twitter) followers.